Why San Junipero Exists

Dec 05, 2025
Why San Junipero Exists

Why San Junipero Exists

Someone watched that Black Mirror episode and thought: "Why can't summer feel like this all the time?"

In the episode, Kelly calls San Junipero "a party town." That line stuck. It became the entire blueprint — a little escape hatch you can crack open any time you've got sunshine, friends, and something cold in your hand.

What San Junipero Means to Us

It's that made-up beach town where everything glows neon, the nights stay warm, and you keep ending up on dancefloors you didn't plan for.

San Junipero is summer with the volume up:

Music you forgot you loved.

Sunsets that turn into "just one more."

Holiday energy — even when you're nowhere near a holiday.

That's the feeling we're chasing.

Why a Spritz?

Because spritzes are what summer should taste like.

Cold. Fizzy. Citrusy. Instantly make any situation better.

Beach? Yes.

BBQ? Yes.

Park picnic? Obviously.

Standing in your kitchen in thongs wondering what day it is? Still yes.

It's the easiest drink to pour for a group, and the hardest drink to be miserable while holding.

8% ABV — But It Drinks Like a Seltzer

San Junipero sits at 8%, but it doesn't taste like you're drinking wine. It's light, crisp, refreshing — more "strong seltzer energy" than "heavy glass of something serious."

So you get the fun part:

Bright citrus.

Sparkling finish.

Easy sipping.

Without it feeling weighty or formal.

Two Flavours, Same Mission

Blood Orange Spritz  Juicy, bright, a little cheeky. The one for nights that accidentally go somewhere.

Limoncello Spritz  Fresh, lemony, sunshine in a glass. The one for long afternoons that turn golden.

Both are low-sugar, low-carb, gluten-free, and built to stay light and drinkable.

The Short Version

San Junipero is a drink for people who want their summer to feel a bit more like a party town — loud enough to be fun, easy enough to keep going, and not trying to be fancy about it.

Pour it over ice, put on a song you loved in 2012, and pretend you're somewhere neon for a while.